How NIL Is Changing Recruiting Strategy in 2026

Name, image and likeness rules keep shifting — but the fundamentals haven't. Athletes with strong personal brands, clean social profiles and realistic program fits still win. Here's how to talk about NIL with coaches without letting it drive your whole decision, plus the questions to ask compliance offices on visits.

Name, image and likeness conversations work best after program fit is clear. Prepare questions about program support, time commitment and academic and sport fit first.

Ask the program compliance office for the current rules before any agreement. Rules vary and change over time, and no guide can guarantee earning.